Post by sitomo101 on Mar 11, 2024 5:42:46 GMT
identity is the way in which a company shows itself publicly. It is a compendium of distinctive elements (logo, tone of voice, products and much more) with which the brand chooses to present itself to its consumers. For the company, constantly monitoring the perception that consumers have is therefore essential to acquire awareness and control its reference market. It has been shown that one of the primary factors driving consumer perception is color . Using the right colors for a brand is essential to communicate its values immediately. Color does not simply convey information to us , but also stimulates a certain type of emotion. During the brand identity design phase, we always try to take stock of the company's personal philosophy and each colour, if well contextualised, can be a powerful weapon.
Awareness of your brand image brand identity; monitoring; communication; Photo Oman Phone Number Data by Alexandr Ivanov from Pixabay There are concepts and emotions that are associated more often with certain colors, but the meanings of colors can also be conflicting. For example, red can indicate passion but also danger. In fact, the perceived meaning always depends on the context in which the elements are inserted. Colors have the potential to guide the perception and reputation of a brand. Based precisely on the sense associations that consumers make. Being aware of your image therefore gives you the opportunity to best refine a structured communication plan that is consistent with the brand identity you want to propose. What do colors tell us? Red is among the most powerful colors.
It is a very intense color, which can generate physical effects on individuals, such as raising blood pressure and breathing levels. Furthermore, it is known that the human eye focuses a lot on red objects, being more sensitive to these shades. It is a catalyst that can be used to highlight the most important and strong elements of a brand identity. Orange shares all the stimulating aspects of red, but at a lower level. This color generates a notable impact of energy but without the aggressiveness of the color red, in fact it is dampened by the light component of yellow. Likewise, orange gives visibility to graphic elements and captures the consumer's attention. Yellow is an ambivalent color, some studies have proven how this color represents both the concept of happiness and that of anxiety . Yellow can also attract attention but, being light, it stands out better with dark contrasting colours.
Awareness of your brand image brand identity; monitoring; communication; Photo Oman Phone Number Data by Alexandr Ivanov from Pixabay There are concepts and emotions that are associated more often with certain colors, but the meanings of colors can also be conflicting. For example, red can indicate passion but also danger. In fact, the perceived meaning always depends on the context in which the elements are inserted. Colors have the potential to guide the perception and reputation of a brand. Based precisely on the sense associations that consumers make. Being aware of your image therefore gives you the opportunity to best refine a structured communication plan that is consistent with the brand identity you want to propose. What do colors tell us? Red is among the most powerful colors.
It is a very intense color, which can generate physical effects on individuals, such as raising blood pressure and breathing levels. Furthermore, it is known that the human eye focuses a lot on red objects, being more sensitive to these shades. It is a catalyst that can be used to highlight the most important and strong elements of a brand identity. Orange shares all the stimulating aspects of red, but at a lower level. This color generates a notable impact of energy but without the aggressiveness of the color red, in fact it is dampened by the light component of yellow. Likewise, orange gives visibility to graphic elements and captures the consumer's attention. Yellow is an ambivalent color, some studies have proven how this color represents both the concept of happiness and that of anxiety . Yellow can also attract attention but, being light, it stands out better with dark contrasting colours.
