Post by prioty237 on Feb 27, 2024 6:15:44 GMT
Don’t take that too personally, I’ve not actually seen your landing page yet. Rather, I’m going to cling to the assumption that it sucks simply because most of them do. Sad, but horribly true. Note: I’m bringing this post back from the archives. A) because it’s timeless, B) because it’s awesome and C) as a teaser to an upcoming landing page examples post. This is 10 teeny tiny thumbnails of the soon to be heretofore thought of as the greatest landing pages ever seen on November 23rd, 2010. A real-world style landing experience Imagine walking into a restaurant, and finding that the decor is gross, the music is too loud, the staff look sketchy, the menu has 400 options on it, they have an award on the wall for “Best meatloaf in Idaho, 1995” and to top it all off, the place is empty. What would you do? I know I’d be getting the hell out of Dodge. And online… And that’s exactly what your visitors do when your design sucks, you have a video auto-playing with no mute button, there are no indicators of trust or security, the form has a million fields and the testimonials look like you wrote them yourself.
Excuse me waiter, could I just get the back button please? Soooooooo, today Bolivia Mobile Number List we’re going to take a trip down to the Top-Notch Landing Page Store and see if we can rustle up something to inspire your next design. Each of the following pages exhibits excellent qualities of conversion centered design, but most of them also do a couple of things wrong. 1. WebTrends Analytics – “lead”ing the way I’ll admit it right off the bat – I have a crush on Webtrends landing pages. If you’re looking anywhere for design inspiration for lead capture forms, this is a good place to start. What I like The hierarchy of page elements and information is well structured and focuses on the basics: a logo, a hero shot that combines a clear headline, a short description of the reason for and benefits of the product/service (in this case a webinar) and a lead capture form to gather visitor data. And… importantly… nothing else.
The call to action (CTA) of lead gen forms almost always falls below the fold. To get around this they’ve placed a directional cue (arrow) at the top of the form to point the way to the action area below. Things I’d change or test A tighter relationship between the directional cue and the CTA. Specifically, I’d make the button blue to match the form header – it blends into the gray background a bit too much right now. Change the CTA to describe what you’ll get when you click it. It should say “Register for webinar” rather than the undescriptive “Submit”. Sorry Webtrends, as much as I love you, this is a rookie mistake that should never be repeated. Site*: Webtrends 2. UPS – using modal windows to keep visitors on the page Even with a clean and conversion oriented design, many pages still commit the cardinal sin of providing outbound links that aren’t part of the conversion funnel.
Excuse me waiter, could I just get the back button please? Soooooooo, today Bolivia Mobile Number List we’re going to take a trip down to the Top-Notch Landing Page Store and see if we can rustle up something to inspire your next design. Each of the following pages exhibits excellent qualities of conversion centered design, but most of them also do a couple of things wrong. 1. WebTrends Analytics – “lead”ing the way I’ll admit it right off the bat – I have a crush on Webtrends landing pages. If you’re looking anywhere for design inspiration for lead capture forms, this is a good place to start. What I like The hierarchy of page elements and information is well structured and focuses on the basics: a logo, a hero shot that combines a clear headline, a short description of the reason for and benefits of the product/service (in this case a webinar) and a lead capture form to gather visitor data. And… importantly… nothing else.
The call to action (CTA) of lead gen forms almost always falls below the fold. To get around this they’ve placed a directional cue (arrow) at the top of the form to point the way to the action area below. Things I’d change or test A tighter relationship between the directional cue and the CTA. Specifically, I’d make the button blue to match the form header – it blends into the gray background a bit too much right now. Change the CTA to describe what you’ll get when you click it. It should say “Register for webinar” rather than the undescriptive “Submit”. Sorry Webtrends, as much as I love you, this is a rookie mistake that should never be repeated. Site*: Webtrends 2. UPS – using modal windows to keep visitors on the page Even with a clean and conversion oriented design, many pages still commit the cardinal sin of providing outbound links that aren’t part of the conversion funnel.
