Post by account_disabled on Feb 19, 2024 4:54:21 GMT
A jam tasting stall was erected to allow shoppers to sample the different flavors of jam available for purchase. The test compared the impact of varying the number of choices between 24 and 6. You’re probably familiar with analysis paralysis, from spending too long in the toothpaste aisle trying to make a buying decision. (Source) In the case of the 24 flavors, only 3% of those who tasted the samples went on to purchase the jam, compared to a whopping 30% purchase rate when only 6 flavors were available. This demonstrates a phenomenon known as analysis paralysis, where too many .
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It talks about giving the current Coupon Codes on the checkout page for an ecommerce site. Tip Takeaway The theory being that if you have a coupon code field, then people will head to Google to find one – potentially running into distractions or even worse, someone that’s bidding on your keywords which can result in your competitor getting your business. 30 30 Quick Content Marketing Tips Every Marketer Needs to Know These tips are about content marketing, which is top of mind for many marketers these days, which is why I’m including it. Tip Takeaway It’s a great quick read with a load of quick tips you can start implementing to optimize your content marketing efforts. The standout for me? Number 16.
7 7 Universal Conversion Optimization Principles This one is an Buy TG Database ebook so you’ll have to part with your email to get it. Tip Takeaway But having read it – you’ll see my testimonial on the landing page – I can vouch for this being one of the most informative and interesting reads of this year when it comes to A/B testing case studies and principles. To quote the description from the landing page: “Insights and experience from 4 years of research and over 350 A/B tests distilled into one 26-page free ebook”. Get it. You won’t regret it. 6 6 Lesser-Known Ideas to Improve Conversion Rates of Your Website Interesting tactic in number 2 here.
It talks about giving the current Coupon Codes on the checkout page for an ecommerce site. Tip Takeaway The theory being that if you have a coupon code field, then people will head to Google to find one – potentially running into distractions or even worse, someone that’s bidding on your keywords which can result in your competitor getting your business. 30 30 Quick Content Marketing Tips Every Marketer Needs to Know These tips are about content marketing, which is top of mind for many marketers these days, which is why I’m including it. Tip Takeaway It’s a great quick read with a load of quick tips you can start implementing to optimize your content marketing efforts. The standout for me? Number 16.
